Privacy Policy

At MedCompare, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at medcompare.co. Please read this carefully.

Information We Collect

We collect information you voluntarily provide and information collected automatically when you use our site:

• Usage data and website analytics (pages visited, time on site, referral source)
• Device and browser information (browser type, operating system, screen resolution)
• IP address and approximate geographic location
• Email address if you contact us directly
• Cookie and tracking data as described below

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience and serve relevant advertising. Cookies are small data files stored on your device. We use the following types:

• Essential cookies — required for the site to function (e.g. your cookie consent preference stored in localStorage)
• Analytics cookies — help us understand how visitors interact with the site
• Advertising cookies — used by Google AdSense to serve personalized ads (only with your consent)

You can accept or decline non-essential cookies using the banner shown on your first visit. You can change your preference at any time by clearing your browser's localStorage for this site.

Google AdSense and Advertising

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings or aboutads.info.

For more information on how Google collects and uses data, visit Google's Privacy Policy and How Google uses data when you use our partners' sites.

How We Use Your Information

• Provide and maintain our service
• Respond to your inquiries and provide support
• Improve our website and user experience
• Analyze usage patterns and trends
• Serve relevant advertising (only with your consent)
• Comply with legal obligations

Third-Party Services

Our website uses the following third-party services which may collect data independently under their own privacy policies:

• Google AdSense — advertising (consent-gated). Google Privacy Policy
• Tailwind CSS CDN — stylesheet delivery
• Your web host may log standard server access logs (IP address, request timestamps)

Data Retention

We retain analytics and usage data for up to 26 months. Cookie consent preferences are stored in your browser's localStorage and persist until you clear them. We do not sell your personal data to third parties.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access the personal data we hold about you
• Right to correct inaccurate information
• Right to request deletion of your information
• Right to opt out of personalized advertising (see Google Ads Settings above)
• Right to withdraw cookie consent at any time

California residents may have additional rights under the CCPA. EU/EEA residents may have rights under GDPR. To exercise any of these rights, contact us at the email below.

Children's Privacy

MedCompare is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

Data Security

We implement appropriate technical and organizational security measures to protect your information. However, no internet transmission is 100% secure. We encourage you to use caution when sharing information online.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the site after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or wish to exercise your data rights, please contact us at info@medcompare.co.